The New Village Movement is a South Korean initiative aimed at improving rural communities through sustainable development and self-sufficiency. Launched in the 1970s, it focuses on enhancing agricultural productivity, infrastructure, and living standards in villages. The movement encourages local participation and cooperation among residents to foster a sense of community and shared responsibility. This movement is often associated with the efforts of former President Park Chung-hee, who sought to modernize rural areas and reduce urban migration. By promoting education, health care, and economic opportunities, the New Village Movement has played a significant role in transforming South Korea's rural landscape and improving the quality of life for its residents.