The New Era Cap Company is an American headwear brand founded in 1920, known for its high-quality caps and hats. The company gained popularity for its signature 59FIFTY fitted cap, which has become a staple in sports and fashion. New Era produces licensed headwear for various professional sports leagues, including the MLB and NFL. Headquartered in Buffalo, New York, New Era has expanded its product line to include snapbacks, beanies, and other accessories. The brand is recognized for its innovative designs and collaborations with artists and fashion designers, making it a prominent name in both sports and streetwear culture.