New customers are individuals or businesses that have recently started purchasing products or services from a company. They may be attracted by various factors, such as promotions, advertising, or recommendations from existing customers. Understanding their needs and preferences is crucial for businesses to build lasting relationships. To effectively engage new customers, companies often implement strategies like welcome emails, special discounts, or personalized offers. These initiatives aim to enhance customer satisfaction and encourage repeat purchases. By focusing on the experience of new customers, businesses can foster loyalty and drive long-term success.