The Neopian stock market is a virtual trading platform within the online game Neopets. Players can buy and sell shares of various Neopian companies, aiming to increase their virtual wealth. The stock prices fluctuate based on the performance of these companies, which is influenced by in-game events and player actions. To participate, players must first create an account and then invest in stocks using their in-game currency, Neopoints. The market allows players to track their investments and make strategic decisions, adding an element of financial management to the gameplay experience.