Neopets is a virtual pet website where users can create and care for digital pets called Neopets. Players can choose from various species and customize their pets with items and accessories. The site features games, quests, and a virtual economy where users can earn and spend Neopoints, the in-game currency. In addition to caring for their Neopets, users can explore the world of Neopia, participate in competitions, and interact with other players. The site also includes a marketplace for buying and selling items, as well as various activities like Battledome battles and Neopian holidays.