Nearshoring is the practice of relocating business operations to a nearby country, often to reduce costs and improve efficiency. Companies choose nearby locations to benefit from shorter shipping times, lower labor costs, and similar time zones, which can enhance communication and collaboration. This strategy is commonly used in industries like manufacturing and information technology. By moving operations closer to the target market, businesses can respond more quickly to customer needs and adapt to market changes, ultimately leading to increased competitiveness and profitability.