The National Association of Music Merchants (NAMM) is a trade organization that represents the music products industry. Founded in 1901, it serves as a platform for manufacturers, retailers, and distributors of musical instruments and equipment. NAMM aims to promote the value of music and music-making through various initiatives, including advocacy, education, and events. One of NAMM's key events is the annual NAMM Show, which showcases the latest products and innovations in the music industry. This event attracts thousands of attendees, including musicians, retailers, and industry professionals, providing networking opportunities and insights into market trends.