The NAMM Show, or National Association of Music Merchants Show, is an annual trade event held in the United States. It showcases the latest products and innovations in the music industry, including instruments, audio equipment, and technology. The event attracts manufacturers, retailers, and music professionals from around the world, providing a platform for networking and business opportunities. Typically held in January in Anaheim, California, the NAMM Show features live performances, educational sessions, and product demonstrations. It serves as a hub for industry trends and allows attendees to explore new gear and connect with fellow musicians and industry leaders.