"Naked Skin" refers to a makeup philosophy that emphasizes a natural, minimalistic look, allowing the skin's natural texture and tone to shine through. This approach often involves using lightweight products that provide sheer coverage, enhancing rather than masking the skin. The goal is to achieve a fresh, radiant appearance without the heaviness of traditional makeup. This trend is popular among beauty enthusiasts who prefer a more effortless style. Brands like Urban Decay have developed products specifically designed for this look, including foundations and concealers that offer a "second skin" feel. The focus is on enhancing natural beauty rather than creating a heavily made-up appearance.