Naelofar is a Malaysian fashion brand founded by entrepreneur Neelofa, known for its stylish and modern hijabs. The brand aims to provide fashionable options for Muslim women, combining modesty with contemporary design. In addition to hijabs, Naelofar offers a range of clothing and accessories that reflect current trends while adhering to modest fashion principles. The brand has gained popularity in Southeast Asia and beyond, appealing to a diverse audience seeking both elegance and comfort in their attire.