NYC & Company is the official tourism organization for New York City. Its primary mission is to promote the city as a premier travel destination, providing visitors with information about attractions, events, and experiences. The organization works to enhance the city's economy by encouraging tourism and supporting local businesses. In addition to marketing efforts, NYC & Company offers resources for travelers, including guides, maps, and itineraries. They also collaborate with various stakeholders, such as hotels, restaurants, and cultural institutions, to create a vibrant and welcoming environment for both tourists and residents alike.