NCQ, or Non-Conformance Quality, refers to the measurement of products or services that do not meet specified standards or requirements. It is an important concept in quality management, as it helps organizations identify areas where improvements are needed to enhance overall performance and customer satisfaction. By analyzing NCQ, companies can implement corrective actions to reduce defects and improve processes. This approach not only helps in maintaining quality but also in minimizing costs associated with rework and waste. Ultimately, addressing NCQ contributes to a more efficient operation and better outcomes for both the business and its customers.