The National Association of Music Merchants, commonly known as NAMM, is a trade organization that represents the music products industry. Founded in 1901, it serves as a platform for manufacturers, retailers, and other music-related businesses to connect, share ideas, and promote their products. NAMM hosts several trade shows throughout the year, including the popular NAMM Show in Anaheim, California, where industry professionals gather to showcase new instruments, technology, and innovations. In addition to trade shows, NAMM provides resources and support for its members, including educational programs, advocacy efforts, and market research. The organization aims to advance the music products industry and promote the importance of music education and participation in communities. Through its initiatives, NAMM helps foster a vibrant music culture worldwide.