Music Management refers to the professional oversight and guidance of artists and their careers in the music industry. Managers help musicians navigate various aspects of their careers, including contract negotiations, marketing strategies, and public relations. They often act as a liaison between the artist and record labels, promoters, and other industry professionals. A key role of music managers is to develop an artist's brand and ensure they reach their target audience. This includes organizing tours, managing finances, and coordinating promotional activities. Effective management can significantly impact an artist's success and longevity in the competitive music landscape.