Multinational Operations
Multinational operations refer to business activities conducted by companies across multiple countries. These operations can include manufacturing, marketing, and sales, allowing firms to tap into diverse markets and resources. Companies often establish subsidiaries or partnerships in different nations to adapt to local regulations and consumer preferences.
These operations can enhance a company's competitiveness by leveraging global supply chains and accessing new customer bases. However, they also present challenges, such as navigating different legal systems and cultural differences. Successful multinational operations require effective management and strategic planning to align global objectives with local needs.