Multimodal Discourse Analysis
Multimodal Discourse Analysis is a research approach that examines how different modes of communication—such as text, images, gestures, and sounds—work together to create meaning. It recognizes that communication is not limited to spoken or written language but includes various forms of expression that contribute to understanding.
This analysis often focuses on contexts like advertisements, films, or social media, where multiple modes interact. By studying these interactions, researchers can uncover how meaning is constructed and conveyed, revealing insights into cultural practices and social dynamics.