Montage Theory is a film editing technique that emphasizes the juxtaposition of images to create meaning. It suggests that when different shots are placed together, they can evoke emotions and ideas that may not be present in individual scenes. This approach was notably championed by Sergei Eisenstein, who believed that the collision of images could stimulate intellectual and emotional responses from the audience. In Montage Theory, the arrangement of clips can convey complex narratives and themes. By carefully selecting and sequencing shots, filmmakers can manipulate time, space, and perception, allowing viewers to engage with the story on a deeper level. This technique has influenced various forms of media beyond film, including advertising and music videos.