A "Moment of Truth" refers to a critical point in time when a decision or action must be taken, often revealing the true nature of a situation or individual. This concept is commonly used in business and customer service, where it describes instances when customers form lasting impressions based on their experiences. In a broader context, a Moment of Truth can occur in various life situations, such as personal relationships or career choices. It highlights the importance of these pivotal moments, as they can significantly influence outcomes and perceptions, shaping future interactions and decisions.