The "Moe Genre" is a style in anime and manga that emphasizes the cuteness and endearing qualities of characters, often featuring young girls or adorable creatures. The term "moe" itself refers to a feeling of affection or strong emotional attachment towards these characters, which can evoke feelings of warmth and protectiveness in the audience. Moe characters typically have exaggerated features, such as large eyes and childlike proportions, and are often placed in lighthearted or comedic situations. This genre is popular in various subcultures, including otaku communities, and has influenced merchandise, fan art, and even video games.