Kawaii culture originated in Japan and emphasizes cuteness in various aspects of life, including fashion, art, and behavior. The term "kawaii" translates to "cute" and is often associated with characters like Hello Kitty and Pokémon. This culture promotes a playful and innocent aesthetic, influencing everything from toys to clothing. Kawaii culture has spread globally, impacting trends in design and entertainment. It encourages self-expression through colorful and whimsical styles, often featuring pastel colors and adorable motifs. Events like Anime Expo and Comic-Con showcase this culture, attracting fans who celebrate its charm and creativity.