Mobile Commerce, often referred to as m-commerce, is the buying and selling of goods and services through mobile devices such as smartphones and tablets. This form of commerce has gained immense popularity due to the convenience it offers, allowing consumers to shop anytime and anywhere, often with just a few taps on their screens.
With the rise of mobile applications and secure payment systems, businesses are increasingly optimizing their platforms for mobile users. This shift not only enhances the shopping experience but also opens up new opportunities for retailers to engage with customers through personalized marketing and targeted promotions.