Mobile Analytics refers to the process of collecting and analyzing data from mobile applications and websites. This data helps businesses understand user behavior, preferences, and engagement levels. By tracking metrics such as app downloads, user sessions, and in-app purchases, companies can make informed decisions to improve their mobile offerings. The insights gained from Mobile Analytics enable businesses to optimize their marketing strategies and enhance user experiences. Tools and platforms like Google Analytics and Firebase provide valuable reports and dashboards, allowing organizations to monitor performance and identify trends in real-time.