Miss Budweiser is a promotional figure associated with the Budweiser beer brand, known for her role in advertising campaigns. She is often depicted as a glamorous woman, embodying the spirit of fun and celebration that the brand promotes. The character first appeared in the 1950s and has since become a symbol of the brand's marketing efforts, often featured in events like boat races and festivals. Miss Budweiser is typically portrayed by models who participate in various promotional activities, helping to enhance the brand's visibility and appeal.