Miss Geico is a popular mascot for the Geico insurance company, known for her vibrant personality and engaging presence. She is often depicted as a beautiful woman with a love for speed and adventure, frequently seen riding a speedboat or engaging in various outdoor activities. The character first appeared in commercials in the early 2000s and quickly became a recognizable figure in advertising. Miss Geico represents the brand's fun and approachable image, helping to convey the message that Geico offers affordable insurance in a lighthearted manner.