Mild Seven is a brand of cigarettes that was first introduced in 1977 by the Japanese tobacco company Japan Tobacco Inc.. Known for its smooth taste and lower tar content, Mild Seven quickly gained popularity, especially in Japan and other Asian markets. The brand is often associated with a mild flavor profile, appealing to smokers looking for a less intense experience. The packaging of Mild Seven is typically characterized by a blue and white design, which emphasizes its mildness. Over the years, the brand has expanded its product line to include various flavors and styles, catering to different consumer preferences while maintaining its core identity.