The microenvironment refers to the immediate surroundings and conditions that directly influence an organization or individual. It includes factors such as customers, suppliers, competitors, and the local community. These elements can significantly impact decision-making and operational effectiveness. In business, understanding the microenvironment is crucial for developing strategies. For example, a company like Apple must consider its competitors like Samsung and the preferences of its customers when launching new products. By analyzing these factors, organizations can better adapt to changes and meet market demands.