Mexican rock is a genre of music that emerged in the 1960s, blending traditional Mexican sounds with rock and roll influences. It features electric guitars, strong rhythms, and often incorporates elements from Mexican folk music and Latin rhythms. Bands like Caifanes and Maná have played significant roles in popularizing this genre. The movement gained momentum in the 1980s and 1990s, with the rise of iconic festivals such as Vive Latino. Mexican rock has produced various subgenres, including rock en español, which emphasizes Spanish lyrics. Today, it continues to evolve, influencing new generations of musicians across Latin America.