Vive Latino is an annual music festival held in Mexico City, celebrating Latin American music and culture. Since its inception in 1998, the festival has featured a diverse lineup of artists from various genres, including rock, pop, and hip-hop. It attracts thousands of attendees each year, making it one of the largest music festivals in Latin America. The event typically spans several days and takes place in March. It showcases both established and emerging artists, providing a platform for new talent. Vive Latino also promotes cultural exchange and community engagement, highlighting the rich musical heritage of the region.