A "mention" refers to the act of referring to someone or something in conversation or writing. It can occur in various contexts, such as social media, where users tag or highlight others in their posts. For example, when someone shares a photo and includes a friend's name, that friend receives a notification, making them aware of the mention. In marketing, mentions are crucial for brand awareness. When a company is mentioned in a blog or news article, it can reach a wider audience. Positive mentions can enhance a brand's reputation, while negative ones may require damage control to maintain public perception.