Memetic warfare refers to the use of memes—ideas, behaviors, or styles that spread within a culture—to influence public opinion or behavior. This strategy often involves creating and sharing content that resonates emotionally, making it more likely to be shared and spread rapidly across social media platforms. In this context, political groups, activists, and even governments may deploy memes to shape narratives, promote ideologies, or discredit opponents. The effectiveness of memetic warfare lies in its ability to engage audiences quickly and subtly, often bypassing traditional forms of communication and persuasion.