Melissa Ben-Ishay is the founder and CEO of Baked by Melissa, a popular cupcake bakery based in New York City. She started her business in 2008, inspired by her love for baking and a desire to create unique, mini cupcakes. Her innovative approach to flavors and presentation quickly gained popularity, leading to multiple locations and a strong online presence. In addition to her bakery, Melissa is known for her appearances on various television shows, including Shark Tank, where she showcased her entrepreneurial spirit. She has also authored a cookbook, sharing her baking expertise and passion with a wider audience.