Media Research is the systematic study of various forms of media, including television, radio, print, and digital platforms. It aims to understand how media content is created, distributed, and consumed by audiences. Researchers analyze trends, audience behavior, and the impact of media on society to inform media practices and policies. This field encompasses various methods, such as surveys, focus groups, and content analysis, to gather data. Media Research helps organizations and advertisers tailor their messages effectively, ensuring they reach the right audience. It also plays a crucial role in assessing the effectiveness of media campaigns and understanding public opinion.