A "Media Mix" refers to the combination of different advertising channels and platforms used to reach a target audience. This can include traditional media like television, radio, and print, as well as digital options such as social media, search engines, and email marketing. The goal is to create a balanced approach that maximizes exposure and engagement. By utilizing a diverse media mix, businesses can effectively communicate their message to various segments of the audience. Each channel has its strengths, allowing marketers to tailor their strategies based on factors like demographics, preferences, and behaviors, ultimately enhancing the overall impact of their campaigns.