Media Ethics refers to the principles and standards that guide the behavior of individuals and organizations in the media industry. It involves making decisions about what to publish or broadcast, ensuring accuracy, fairness, and respect for privacy. Media professionals are expected to avoid conflicts of interest and to provide balanced coverage of events. The importance of Media Ethics lies in its role in maintaining public trust. Ethical media practices help prevent misinformation and promote accountability. By adhering to these standards, journalists and media outlets contribute to an informed society, allowing audiences to make educated decisions based on reliable information.