Media convergence refers to the merging of different forms of media, such as print, television, and digital platforms, into a unified experience. This phenomenon allows content to be shared and accessed across various devices, enabling users to interact with media in new ways. For example, a news story can be read in a newspaper, watched on television, and shared on social media like Facebook or Twitter. This convergence is driven by advancements in technology, particularly the internet and mobile devices. As a result, traditional media companies are adapting their strategies to reach audiences through multiple channels, creating a more integrated and engaging media landscape.