Media analysis is the process of examining various forms of media, such as television, newspapers, social media, and films, to understand their content, structure, and impact. This analysis helps identify trends, biases, and the effectiveness of messages conveyed to audiences. By studying media, researchers can assess how information is presented and how it influences public opinion and behavior. Media analysis often involves evaluating the portrayal of different groups, the use of language, and the overall narrative to uncover underlying themes and societal implications.