Media agencies are companies that specialize in planning, buying, and managing advertising space across various platforms, such as television, radio, print, and digital. They help businesses reach their target audiences effectively by analyzing market trends and consumer behavior. By leveraging their expertise, media agencies ensure that advertisements are placed in the most impactful locations and times. These agencies often work closely with clients to develop marketing strategies that align with their goals. They may also provide services like media research, campaign tracking, and performance analysis. Overall, media agencies play a crucial role in connecting brands with consumers through strategic communication efforts.