MeatEater is a popular outdoor lifestyle brand and media company founded by Steven Rinella. It focuses on hunting, fishing, and cooking wild game, promoting a deep appreciation for nature and sustainable practices. The brand includes a television series, a podcast, and a range of books that explore various aspects of outdoor life. The MeatEater show features Rinella and guests as they embark on hunting trips, sharing their experiences and knowledge about wildlife and conservation. The content emphasizes ethical hunting practices and encourages viewers to connect with their food sources, fostering a greater understanding of the natural world.