The Maytag Repairman is a fictional character created for a series of television commercials that began in the 1960s. He is portrayed as a lonely repairman who rarely has any work to do because Maytag appliances are known for their reliability. This character symbolizes the brand's commitment to quality and durability. The commercials typically feature the repairman waiting around in an empty repair shop, highlighting the idea that Maytag products seldom break down. Over the years, the character has become an iconic figure in advertising, representing not just the brand but also the concept of dependable household appliances.