Max Bupa is a health insurance company in India, established in 2008 as a joint venture between Max India and Bupa, a UK-based healthcare organization. The company offers a range of health insurance products, including individual and family plans, critical illness coverage, and maternity benefits, aimed at providing financial protection against medical expenses. Max Bupa focuses on customer-centric services, including cashless hospitalization and a wide network of hospitals across India. The company emphasizes transparency and ease of access, allowing customers to manage their policies online and providing support through various channels to ensure a smooth claims process.