Matilda Jane is a children's clothing brand known for its unique and whimsical designs. Founded in 2002 by Matilda Jane Clothing in Fort Wayne, Indiana, the brand focuses on creating high-quality, comfortable apparel for girls. The clothing often features bright colors, playful patterns, and a vintage-inspired aesthetic, appealing to both children and their parents. The brand emphasizes a sense of community and creativity, often collaborating with artists and designers to produce limited-edition collections. Matilda Jane also promotes a positive body image and self-expression through its clothing, making it a popular choice among families looking for stylish and fun outfits for their children.