Lilly Pulitzer is a fashion brand known for its vibrant, colorful prints and preppy style. Founded in the 1960s by Lilly Pulitzer Rousseau, the brand originally started as a line of shift dresses designed to hide juice stains from her fruit stand. Over the years, it has become synonymous with resort wear and is popular among those who enjoy a cheerful, tropical aesthetic. The brand's signature prints often feature floral and whimsical patterns, making them a favorite for summer events and vacations. Lilly Pulitzer has expanded its offerings to include a wide range of clothing, accessories, and home decor, appealing to a diverse audience that values both style and comfort.