Mary Kay Inc. is a global cosmetics company founded in 1963 by Mary Kay Ash in Dallas, Texas. The company specializes in skincare, makeup, and fragrance products, offering a wide range of items for various skin types and preferences. The business model of Mary Kay Inc. is based on direct selling, where independent beauty consultants sell products directly to consumers. This approach allows individuals to start their own businesses and earn commissions based on their sales, fostering entrepreneurship and personal development within the beauty industry.