A marketing plan is a strategic document that outlines a company's overall marketing strategy for a specific period, typically one year. It includes details about target audiences, marketing goals, and the tactics to achieve those goals. The plan often covers various channels, such as social media, email, and traditional advertising, to ensure a comprehensive approach. Additionally, a marketing plan typically includes a budget, timelines, and metrics for measuring success. By clearly defining objectives and strategies, businesses can effectively allocate resources and track their progress, making adjustments as needed to improve results and reach their target market.