A Marketing Plan is a strategic document that outlines a company's overall marketing efforts. It includes details about the target audience, marketing goals, and the tactics to achieve those goals. The plan serves as a roadmap for how a business will promote its products or services, ensuring that all marketing activities are aligned with the company's objectives. Typically, a marketing plan covers aspects such as market research, competitive analysis, and budget allocation. It may also detail specific channels like social media, email, and traditional advertising. By following a well-structured marketing plan, businesses can effectively reach their audience and measure the success of their campaigns.