An advertising strategy is a plan that outlines how a business will promote its products or services to reach its target audience. It involves identifying the target market, setting clear objectives, and choosing the right channels, such as social media, television, or print, to deliver the message effectively. The strategy also includes determining the budget and measuring the success of the campaigns. By analyzing data and consumer behavior, businesses can adjust their approach to improve engagement and increase sales. A well-defined advertising strategy helps ensure that marketing efforts are focused and efficient.