Marketing Operations refers to the processes and systems that support the planning, execution, and analysis of marketing activities. It involves managing resources, technology, and data to ensure that marketing strategies are effectively implemented. This function helps streamline workflows, improve efficiency, and enhance collaboration among marketing teams. Additionally, Marketing Operations plays a crucial role in measuring the performance of marketing campaigns. By analyzing data and metrics, it provides insights that inform decision-making and optimize future marketing efforts. This ensures that organizations can adapt to changing market conditions and achieve their business objectives more effectively.