Marketing materials are tools used by businesses to promote their products or services. These materials can include brochures, flyers, posters, and digital content like social media posts and email newsletters. They aim to inform potential customers about offerings and persuade them to make a purchase. Effective marketing materials are designed to capture attention and convey key messages clearly. They often feature branding elements, such as logos and color schemes, to create a cohesive identity. By using engaging visuals and compelling text, businesses can enhance their visibility and attract more customers in a competitive market.