Market-Based Conservation is an approach that uses economic incentives to promote environmental protection and sustainable resource management. By integrating market principles, it encourages businesses and individuals to invest in conservation efforts, such as protecting biodiversity or restoring ecosystems. This can include mechanisms like carbon credits or biodiversity offsets, where financial rewards are linked to conservation outcomes. This strategy aims to align economic interests with environmental goals, making conservation financially viable. By creating a market for environmental services, it encourages innovation and investment in sustainable practices, ultimately benefiting both the economy and the planet.