Market viability refers to the potential success of a product or service in a specific market. It involves assessing factors such as demand, competition, and target audience to determine if the offering can generate sufficient sales and profits. A viable market typically has a clear need for the product, a customer base willing to pay for it, and manageable competition. To evaluate market viability, businesses often conduct market research, analyze trends, and gather feedback from potential customers. This process helps identify opportunities and risks, ensuring that resources are invested wisely. Understanding market viability is crucial for entrepreneurs and companies looking to launch new products or services.